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Cameron Diaz’s ‘Clean Wine’ Isn’t So Clean



Actress Cameron Diaz and entrepreneur Katherine Power have teamed up to launch a new wine brand: Avaline. With two different options – a dry Spanish white, a French rosé, and a forthcoming red ($24 each) – Avaline promises to set “a new standard” for “wine at its purest,” made with organic grapes and devoid of unnecessary additives. 

“For Avaline, clean means always using organically grown grapes and when needed only NOP (National Organic Program) approved ingredients, never adding animal by-products, colors and concentrates or unnecessary sugars and keeping sulfites always below 100ppm,” explains an Avaline rep. “And of most importance, being transparent so the consumer can pour with confidence.”





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